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A very warm welcome to the Firefly Learning brand guidelines; they will help you understand our brand look, feel and voice.
This is for everyone. Whether you’re creating assets for a marketing campaign or simply putting together a presentation, then these brand guidelines will help you do this in the right way.
Each section builds on the last, so read-through them in order. First, familiarise yourself with our ethos, then move onto our elements, principals and copy guidelines.
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1. Ethos
Start by reading about our ethos, beliefs and values. Know these; know our brand.
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2. Elements
The visual elements of our brand, go here for guidelines on our logo, colours, images and other visual elements.
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3. Principles
This section details how to combine our visual elements into whole designs.
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4. Copy
If you're writing anything, please follow our copy guidelines.
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5. Sub brands
Brand guidelines for our various sub-brands
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Resources
Download resources to create your own Firefly masterpieces.