Typeface sizes for print have been chosen based on readability and accessibility for the audience. Minimum sizes have been set and should be adhered to.

The suggested format for the most common type styles, based on a standard A4 document.
Style Weight Size Leading Space after Space before Colour Left indent 1st line indent
Headline Bold 32pt 36pt 6pt 5pt Firefly Red n/a n/a
Intro copy Light 18pt 24pt 3pt 2pt Dark Grey n/a n/a
Subhead Semi-bold 18pt 21pt 2pt 1pt Firefly Red n/a n/a
Body copy Light 12pt 15pt 2pt 1pt Dark Grey n/a n/a
Bullets Light 12pt 15pt 2pt 1pt Dark Grey 5mm -5mm
Sub-bullets Light 12pt 15pt 2pt 1pt Dark Grey 8mm -3mm
Quotes Semi-bold 24pt 30pt 2pt 1pt Flexible n/a n/a
Attribution Light 14pt 18pt 2pt 1pt Flexible n/a n/a

# Setting and justification

Set Titillium as sentence case only (with an initial capital letter). Type should be ranged left with a ragged right hand margin.

# Leading

Leading is variable for each type style and is dependent on weight as well as case. The table on this page presents a quick reference for type attributes for the internal pages of a standard A4 or A5 brochure.

At larger sizes, leading may be reduced to ensure that ascenders and descenders never touch.

Space between headings and body copy should be set on a case-by-case basis. As sizes of text vary, it is not possible to set a fixed space.

A starting point should be half a line of body copy so ascenders and descenders are kept apart.

# Tracking and kerning

Kerning for body copy should always be set to “Optical”. When used at larger sizes kerning should be reduced, and in particular if using an all-cap headline, individual kerning of letters will be required.