All of our printed collateral is based around a 3-column grid structure to allow an optimum balance of imagery and copy with white space. This increases both the legibility and clarity of the message by not overloading our layouts with too much content.
|Size||Top, left and right margin||Bottom margin||Grid gutter|
Bespoke sizes, such as those required for press ads, are at the designer’s discretion, but a common sense approach to visual consistency should be used in each instance.
For narrower formats, such as DL leaflets, a single column should be used with standard type sizes.
Landscape variations of larger document sizes are used sparingly, but these should adhere to the 3-column grid structure where possible.