Consistent capitalisation makes our copy more readable.

It's important to keep capitalisation conistent. There are two main types of capitalisation: title and sentence case. At Firefly, we use each one for specific instances. Make sure to follow these rules so we don't jar our readers with unexpected capitalised words. Consistent capitalisation makes our writing more accessible.

If a phrase or screen element isn't on this list, it probably shouldn't be capitalised. For example, we only capitalise roles at Firefly when they appear at the beginning of a sentence, so 'head of product' or 'technical writer' would not be capitalised.

If you have any questions or want someone to check your capitalisation, ask Katarina.

# Using sentence case


  • Capitalise only the first letter of the phrase or sentence
  • Capitalise any proper nouns


  • Try a different theme
  • Announcements & messages

Use cases

  • Field titles
  • Links
  • Radio button options
  • Tickbox options
  • Section headings
  • Explanatory text
  • Marketing terms
  • General job titles

# Using title case


  • Capitalise all words four letters or longer
  • Don’t capitalise 'a', 'an' or 'the' unless it’s the first word
  • Always capitalise the first and last word
  • Don’t capitalise articles, conjunctions or prepositions


  • Send Message
  • Set a New Task
  • Head Teacher Johnson

Use cases

  • Titles of pages
  • Titles of pop up windows
  • Button names
  • Titles of guides, documents or presentations
  • Honorifics when used as titles

# Firefly proper nouns

The following words are all proper nouns at Firefly. They are associated with a specific product or initiative by Firefly or are terms used in schools that are always capitalised. These words should appearing using the capitalisation shown here.

  • Firefly
  • Firefly Learning
  • Firefly for Teachers
  • Firefly for Parents
  • Firefly for Students
  • Parent Portal
  • Firefly Lab
  • The Lab
  • Firefly Learning Community
  • Firefly Help Centre
  • Help Centre
  • User Experience Design (the practice of)
  • Flipped Learning